Inspiring product research case studies and engaging conversations!

In this meetup on Decoding Product Research by SDD India featured industry experts Leena Jain, Sailee Adhao, and Ayushi Johari, who shared their insights on the product research journey. Leena Jain emphasized the importance of discovery research in understanding problems and opportunities, using real-world examples like the Oral B + IDEO kids toothbrush case study.

Sailee Adhao discussed overcoming biases and the need for observational skills in the medical industry.

Ayushi Johari highlighted the significance of ongoing research post-launch, focusing on extreme users to improve user experience.

The event fostered knowledge sharing and inspired attendees to enhance their research practices.

Inspiring attendees to enhance their research practices.